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Investor Presentaiton

Serve Customers Brilliantly Ö (no.1) Embedding voice of customer in • our businesses Investing in digital and physical channels H1 2018 Progress Number of full-service branches increasing by more than 160% Customer facing roles increasing by more than 15% . . Over 40% of consumer product sales in Ireland in H1 2018 were completed digitally end to end (20% increase vs. H1 2017) • Direct and digital wealth sales increased to 30% in H1 2018 (from 0% 18 months ago) Enterprise programme events giving in excess of 5,000 businesses the opportunity to showcase products and services • • Strong progress towards the launch of new mobile app and new digital wealth channels in the first half of 2019 New brand strategy Target outcomes • Significant improvement in customer satisfaction and advocacy Straight through processing; digital journeys API foundation for Open Banking #1 for customer experience and brand in Ireland Bank of Ireland Group 6
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