Investor Presentaiton
Enhancing our position in New Zealand
Airpoints opportunity
Welcome Aboard
W
A
irports
Significant opportunity to expand
affluent customer base
•
1ppt lift in market share to 24%¹
> 60,000 new credit card accounts to 31
Jan 2016, nearly 40% new to bank
•
Material rise in card applications
initiated a move to
-
Online fulfilment
Online activation
Launched market-first Airpoints debit
card
Over 16,000 debit cards issued in 5
months
NZ Government banker
Retained banking relationship with the
New Zealand Government and its 36
agencies
Eight year contract
Provides scale to deliver significant
enhancements
-
-
-
Process engineering to automate
payments/reconciliations
New digital interfaces supporting self-
serve and improved debt collection
(ie. student loans)
Mobile payment tools
NZ Government is a substantial part of
the New Zealand economy, making up
around 20% of the total transactions in
the New Zealand market
•
Re-positioned brand
It's time.
Enhancing Westpac NZ's brand is a
significant opportunity
Research indicated
-
Brand lacked meaning and
consistency
Now leveraging brand strengths
("trust”, “astute" and "strong")
New brand proposition ("It's time")
designed to build on brand strengths
Staff engagement and participation has
been a focus of the launch
1 RBNZ.as at 31 January 2016.
•
Early results positive
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