Investor Presentaiton

3 Innovative Branding Strategies Activations and Below-The-Line Materials TODO etBat hatalisab, hacozbor Architecture & Coverage Product & Portfolio Edita's corporate umbrella serves as a seal of quality Each brand stands for and owns a category Platform for product extension and geographical expansion into other MEA markets Diversified and rationalized portfolio Shift towards higher price points facebook About TODO comprobos hatozbot many men Max Jobrani Consumer & Segmentation Branding & Communication 1. Socio-economic classification. بالجنة مونتو بالجبنة Bake ROU edita Freska Gained 1 million Fans on its Facebook Page facebook قرسكة Edita Trucks a Source of Communication - "Moving Billboards" fedita edita TODO Stand Up COMEDY High overall product likeability Bake ROL with new launches Ageing consumer base Innovative Media Campaigns Larger SEC1 base targeted Increased visibility Unique brand awareness Unique communication from different agency for each brand TODO Nothing can wow me Todo Campaign by: Discipline in media spending mandu Molto Campaign by: FP7/ Freska Campaign by: kairo 15

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