Significant Long-Term Growth Potential in Sandals
SK8
crocs
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LONG-TERM GROWTH DRIVERS
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NEW SEASON, NEW COLORS
w-new spring color splashes and se-dye patterns
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SHOP CLASSIC
Four Key
Product Pillars
Clogs: Innovate & grow clog
relevance
Sandals: Significant long-term
growth potential
Visible Comfort Technology
Personalization
crocs™
Powerful Social &
Digital Marketing
Digital and social focus globally
Come As You Are
Brand ambassadors
Social influencers
Collaborations
Digital-Led
Route to Market
E-commerce: Double-digit growth
continues
Retail: prioritize outlets as most
profitable retail format
Wholesale: Greatest growth
opportunities within e-tail accounts
and distributors
Largest Growth
Opportunity in Asia
Asia: Largest long-term growth
potential
Americas: Strong growth
momentum
EMEA: Stable growth
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