Saga's Superbrand Strategy
36
UNLOCKING CUSTOMER VALUE THROUGH DATA
OVER THE NEXT FOUR YEARS, WE WILL DEPLOY
DATA AND ADVANCED ANALYTICS TO UNLOCK
GREATER CUSTOMER-VALUE
October 2022 -
January 2023
2023 Q2 2024
Q2 2024-Q2 2025
Q2 2025 onwards
Phase 1
Stand-up
Phase 2
Plug in
Phase 3
Speed up
Phase 4
Build out
Estimate the
current and
potential value of
each customer and
identify the best
next action to grow
value
Operationalise
recommendations
into all channels
and, most
importantly
customer journeys
Shift to gathering
real-time feedback
and deploying
dynamic and
responsive
personalisation
across all
touchpoints to
support conversion
Extend
recommendations
to 100% of
touchpoints
Integrate online
and offline channels
Capital Markets Event - Saga's Superbrand Strategy
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