Pursuing Profitable Growth
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DRIVING DEEPER ENGAGEMENT ON THE PLATFORM
Optimize engagement marketing spend by focusing on
high return programs, profit-margin accretive channels
and player information
OPTIMIZE ENGAGEMENT
MARKETING SPEND
Improve the approach for evaluating
the short and mid term impact of
engagement marketing, prioritizing
high return and elimination of low
return programs
GROW PROPRIETARY
COMMUNICATION CHANNELS
Investing into Skillz-controlled
channels (e.g. Email, Push) to allow for
more effective and efficient retention of
active and reactivation of lapsed users,
through contextually relevant
messaging, content and offers
PLAYER
PROFILES
Layer refreshed qualitative
segmentation research, additional
second and third party data and
ongoing collection of first party data
(e.g. progressive profiling)
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