Omni-channel Growth and Financial Performance

Best-in-class mobile app performance Strong mobile app metrics Installations (1) Mobile app is the largest online channel (Online orders, Russia) MAU(2) 8.7m +59% 13.8m Q1' 21 Q1' 22 detsky mir Click and collect, % 84.0% 86.3% 85.7% 82.8% 21.4% 18.0% 24.0% 40.4% 82.0% 78.6% 76.0% 59.6% 3.0m +27% 3.8m Q1'21 Q1'22 2020 Mobile platform orders, % 2021 Q1'21 Web platform orders, % Q1'22 Sources: Company data Notes: (1) Reflects the total number of app installations between its launch (December 2019) and the end of the reporting period; (2) MAU - monthly active users the average number of active mobile app users in a month 32

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