Cloudflare Long-Term Financials and Business Strategy

Traditional Go-To-Market Model Inverted We don't build ahead of the curve. Sources of Leverage • • Self service adoption for customers of all sizes ⚫ Natural expansion Pulled into new geographies CLOUDFLARE Model Get customers Add sales reps to service new customer segments • Pulled up market CLOUDFLARE Copyright Cloudflare, Inc. Spend marketing budget 17 17

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