Increasing Free Cash Flow Generation

Strong Track Record of Profitable Growth $376 2017 Annual Revenue ($m) $1,731 ($m) Annual Non-GAAP Operating Profit 2 36% CAGR 1 12% $169 $9 2022 2017 0% 2022 Operating Profit Margin (%, as reported) 2 Operating Profit Margin (%, constant currency) 3 1 CAGR: compound annual growth rate. Based on as-reported revenue from 2017 to 2022. 2 See definition and reconciliation of non-GAAP operating income in appendix. 3 Excludes the impact of foreign currency fluctuations and is presented by converting current and comparative prior period operating results for entities reporting in currencies other than U.S. Dollars into U.S. Dollars at constant exchange rates. HubSpot 18

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