Grove Investor Presentation Deck
Consumer-Led Transition to Sustainable Products Is Inevitable
THE TRANSITION IS GAINING MOMENTUM
87%
13%
Global HPC Market
Share Conventional
vs. Natural (1)
Conventional
Natural
37%
63%
When Did You First
Purchase Natural
Products? (2)
More than 2 Years Ago
Less than 2 Years Ago
Notes:
1.
Calculated based off of 13% US clean and natural HPC market penetration from Honest S-l
2. Management estimates developed from a variety of third-party resources
3.
Ell, Kellie, Forecasting Consumer Demands. WWD (December 2020)
4.
Alix Partners Naturally Beautiful - Millennials and Preferences in Beauty and Personal Care Products. (May 2019)
5.
Cowen Equity Research, Gen Z and Millennials Are the Driving Force in Scaling Digital and Sustainability. (October 2020)
CONSUMER PREFERENCE IS CLEAR
SUSTAINABILITY
73%
Of shoppers believe it is
important to
shop sustainably (3)
TRANSPARENCY
72%
Of consumers place
importance on
purchasing beauty and
personal care products
that are clean (4)
MISSION-DRIVEN
74%
Of retail consumers
aged 25-34 place
importance on social
impact (5)
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