Investor Presentaiton
SPIC BRASIL
About SPIC Brasil
Our energy comes from multiple sources
Vision-driven progress
Safety is the foundation of care
GRI Summary
13
OUR ENERGY
COMES FROM
MULTIPLE SOURCES
Sum of sources, knowledge,
perspectives, people, and cultures.
We believe that the plurality of
ideas, cultures, and origins is
fundamental to bringing a new
perspective on energy.
And being among the 1,000
largest companies in Brazil is a
source of immense pride for us.
In addition, this year SPIC was also
ranked as the 260th largest
company in the world, according
to the Fortune Global 500 list.
These market plaudits are earned
by those who turn challenge
into potential.
This is the energy we generate.
This is the energy that drives us
forward, together.
Read more in:
https://www.spicbrasil.com.br/en/
in SPICBRASIL
(0) SPICBRASIL
f SPICBRASIL
Media relations
In 2022 we worked to increase our coverage
on topics relevant to the energy sector.
To achieve this, we strengthened our
relationship with specialized journalists
from the country's leading newspapers
such as Estadão, Folha de São Paulo and
Valor Econômico. In the latter, we featured
Valor
Shoppings mudam de
donos por R$ 3,5 bilhões
in a cover story with our CEO Adriana
Waltrick to announce SPIC Brasil's first
foray into solar energy.
We leapt from 506 publications in
2021 to 647 articles in 2022, with an
estimated spontaneous average value
of nearly R$ 20 million.
REPUTATION MANAGEMENT
To bring clarity and raise awareness among employees
around looking after and managing relationships with
stakeholders, we restructured the Crisis Management
Manual, which explains how best to proceed in
potential reputational crisis situations. In 2022, we
reviewed this publication's contents, updating it with
the company's new acquisitions, like GNA. Moreover,
we conducted a digital crisis simulation for our CEO
and Executive Board, using the Firebell methodology.
The goal was to train them and prepare them to
respond in a hypothetical reputational crisis situation.
At the end of the year, we also provided our
employees with Reputational Crisis Management
training and continuously monitored our brand in the
digital environment, to anticipate any potential crisis
that could arise.View entire presentation