Investor Presentaiton
The Brics brand - from economic concept to institution of
global governance
Cedric de Coning argues that,
"No analyst foresaw, nor did the BRICS themselves, that in
less than a decade, these actions would bring them to a
point where the BRICS has become an important force in
defence of global governance, economic globalisation, free
trade, and collective climate action."
• Formalisation of intra- and inter-BRICS interactions, establishment
of institutions such as the BRICS New Development Bank, increased
interaction on platforms such as the Business Council, and Think
Tank structures, also lead to the development of the BRICS brand,
or collective image, of the member states.
• Underlying objective: communicate global governance
contribution of BRICS, and elevate message of South-South
cooperation and solidarity between developing nations. Enhanced
reputation at level of global governance and advocacy for
transformation of post WWII global governance institutions.
South Africa
Inspiring new waysView entire presentation