Blackwells Capital Activist Presentation Deck
2
POOR DECISION MAKING: DISASTROUS BUNGLING OF TREADMILL SAFETY ISSUES
BW
The New York Times
Child Dies in Accident Involving Peloton Treadmill¹
April 17
CPSC Issues Statement
Warning Consumers About
Peloton's Tread+
"The U.S. CPSC is warning
consumers about the danger of
popular Peloton Tread+ exercise
machine after multiple incidents of
small children and a pet being injured
beneath the machines. "²
BLACKWELLS CAPITAL
April 17
Peloton Irresponsibly and
Reflexively Denies the Issue
"The company is troubled by the
Consumer Product Safety
Commission's (CPSC) unilateral press
release about the Peloton Tread+
because it is inaccurate and
misleading. There is no reason to
stop using the Tread+..."3
May 5
Peloton Belatedly
Acknowledges Issues
and Apologizes
1. Source:
https://www.nytimes.com/2021/03/18/business/peloton-tread-death.html.
2.
Source: "CPSC Warns Consumers: Stop Using the Peloton Tread+": https://www.cpsc.gov/Newsroom/News-
Releases/2021/CPSC-Warns-Consumers-Stop-Using-the-Peloton-Tread.
Statement from John Foley
"Peloton made a mistake in our
initial response to the Consumer
Product Safety Commission's request
that we recall the Tread+. We should
have engaged more productively
with them from the outset."
Foley's lack of leadership has jeopardized health and safety
3. Source: Peloton press release issued April 17, 2021.
4. Source: https://www.onepeloton.com/press/articles/tread-and-tread-recall.
"14
29View entire presentation