Aston Martin Lagonda Results Presentation Deck
2021 Highlights
Extraordinary progress establishing ultra-luxury positioning
1. Historically high pricing on core portfolio as supply aligned to demand
Wholesales¹ up 82% and revenue up 79%; DBX achieved estimated 20% market share
£416m free cashflow² improvement
2. Exciting product launches, headlined by the generational AM Valkyrie programme
Launched DBX Straight-Six mild-hybrid
DBX707 unveiled February 2022
3. Exceptional brand awareness going from strength to strength
50% customers new to brand
c. 2.8bn impressions of Aston Martin Cognizant F1™
4. Operational excellence, agility and efficiency permeating throughout the Company
c. 20% reduction in manufacturing costs
Strengthening team; >300 new employees
5. New ESG strategy: striving to become world-leading sustainable business.
Obtained committed status with the Science Based Target initiative
Offer fully electrified portfolio of GT/Sport and SUVs by 2030
4
Note: Certain financial data within this presentation has been rounded; see Appendix for more detail on APMs; (1) Total wholesales are company sales
to dealers (some Specials are direct to customer); (2) Operating cashflow less investing activities (excl. interest) and net cash interest
ASTON MARTIN
DB707View entire presentation