Missfresh IPO Presentation Deck

1 Effective Social Network-based Online Marketing Contributes to Higher Brand Recognition and User Acquisition Efficiency MissFresh Mobile App 好吃水庫季出 WeCom Tools 爱吃草藤的优优A MissFresh Mini Program Membership Program 1058 兖州专享6期权箱 GABAY ant 并在機版卡: *** Weixin Group Chat 產奧利奧花麵解口味89元重搭配90-5016赛季更实惠 954RRERANGAN- 新港赛球,菜香港神仙级资 VAMENT. SAP RTI 由上小程序社 Content Community IDAS ENE.... Large customer base >31mm transacting users 1,2 High user acquisition efficiency Lower CAC Superior customer experience RMB2,106 ARPU for core users 2,3 G 又好又快 Note: ¹ Cumulative number; 2 As of Mar 31, 2021;³ Core users in a specified year refer to users that placed 4 or more orders within a same month in the given year 优鲜 13

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