Telia Company Investor Day Presentation Deck

BONNIER BROADCASTING - SOLID FUNDAMENTALS (%) 19 MARKET SHARE IN KEY AGE GROUP Sweden 15-64 years old, incl. non-commercial ● 2017 21.5 2018 23.6 TV4 (CHANNEL) 4 33.8 Source: MMS, Kantar-Sifo Orvetso 34.2 TV4 GROUP (ALL CHANNELS) 47 12 SJUAN TV4 increased absolute viewing from 23 minutes to 26 minutes in key group 15-64 years B LOCAL AVOD MARKET SHARE Sweden % (based on MMS) (%) ● 54 13 TV4 PLAY NENT GROUP 17 16 DISCOVERY AFTONBLADET NETWORKS TV TV4 Play equals the combined. market share of closest local peers TV4 GROUP TOTAL TV REACH Sweden %, both linear and AVOD (%) 65 2014 66 2018 TV4 Play more than compensate for lower linear reach

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