Hubspot Investor Day Presentation Deck

High Velocity Starter Segment Starter Customer Acquisition builds moat & creates growing pool for upgrade opportunities High Velocity Acquisition 125,000 Customers 0 2017 Pro/Enterprise H121 Starter High Velocity Acquisition: Ending customer count Land and Expand: Cohorts only include customers with initial purchase of Starter, track ARR over time $150M $OM Starter Cohort ARR 2017 2017 Land and Expand 2018 2019 2020 2021 H1'21

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