Asos Results Presentation Deck

2023 asos 01. Renewed commercial model ASOS is trialling new initiatives to increase long-term flexibility in the assortment UK pilot across selected product categories to pressure test ASOS processes 'React' cycles in progress: success will be measured by rate of sell through Own brand: Test & React Success on 'Test' cycle: product to site in c.2 weeks Small initial purchase + product refinement based on customer reaction + replenishment based on demand Benefits include: First to market on new trends 2⁰ 'React' not 'repeat': differentiated product based on learning turnover and product into markdown Potential to roll out across categories / geographies based on initial learnings 9 asos

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