SmileDirectClub Investor Presentation Deck
Multiple avenues to achieve outsized growth.
Growth Platforms
Channel/
Product
Growth Drivers
smile
DIRECT
CLUB
Organic Volume
Growth and
Footprint
Expansion
REB
Grow through organic
customer penetration
with normalizing
economic backdrop
✓ Continue to focus
marketing efforts to
enhance brand
awareness and adoption
Strategic and disciplined
expansion in targeted
markets and within
dental offices
Retail
Partnerships and
Adjacent Product
Expansion
smile
7
✓ Expand LTV through
additional oral care and
ancillary products
✓ Retainers
✓ Whitening
treatments
✓ Oral care products
Expand key retail
partnership with Walmart
and others, that serves
as potential on-ramps to
expand brand
awareness
SmileMaker make
it easier to get
started
MM
✓ Leverage our growing
innovation portfolio to
launch new products,
features and services
✓ Reduces timeline for
customers to make
purchasing decision from
days or weeks to
minutes
Increase sales
conversion and
customer access to drive
revenue growth
✓
Successfully
Target Higher
Income Consumers
✓
Sell to higher income
customer and teen
segments
✓Grow our professional
channel the Partner
Network using CarePlus
Continuing to move
upstream by adding
premium features,
services, and experience
through CarePlus
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