Imperial Brands Investor Day Presentation Deck

Significant uptake of NGP across our major markets Major Markets by Product Type, 2025F¹ (RSV, £bn) NGP Penetration 2020 (%) NGP Penetration 2025 (%) Delta (%pts) 58 14% 1% 86% USA 9% 14% +5 53 | Capital Markets Day | 27 January 2021 23 -1% 14% 85% Germany 3% 15% +12 13 17% <1% 82% UK 9% 18% +9 10 2% 18% 79% Spain 4% 21% +17 3 EVP 100% Australia HTP 427 4% 7% 89% Global 7% 11% +4 FMC 1. FMC does not account for future excise changes or MPI adjustments Source: Imperial Internal Estimate IMPERIAL BRANDS Illicit trade NGP (EVP) in Australia is estimated to account for c.4% of total NSV in 2019

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