Prada Investor Day Presentation Deck

Direct Channels Focus Delivering Results Physical Retail Retail network optimisation, ~90 renovation / relocation projects YTD Customer experience enhancement, 50 pop-up stores as of Sep 21 Sales density in 9M 2021 above 9M 2019 level, despite lockdowns during first part of the year Online Online penetration at 7% of retail revenue in 2021 YTD vs. 2% in 2019 Seamless channel integration and omni-channel customer journey Wholesale Wholesale optimisation PRADA Group 18 Channel Mix Evolution 83% 2019 Retail 88% 2020 90% Medium Term Target Wholesale Capital Markets Day 2021

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