Grove Investor Presentation Deck slide image

Grove Investor Presentation Deck

WE RELEASE >5X THE NUMBER OF SKUs... New SKUs Launched Per Year Grove COLLABORATIVE Traditional CPG Material Innovation Advantage + Results Grove COLLABORATIVE ... ON A TIMELINE THAT IS UP TO 6 X FASTER Time to Launch Traditional CPG ~30" 3-6 months Notes: I. In 2020, based Clorox's 2020 Annual Report on Form 10-K 2. Based on management estimates 3. 4. 160 (2) ~18 months 30x 20x 10x Ox Net Revenue Growth: Grove Brands Vs. Third Party Brands on Platform (3) (Indexed To 2017) -Grove Brands -Third-Party Brands 2021 -30x growth in Grove brands net revenue since 2017 8x growth in third-party brands net revenue since 2017 Gross Product Margin By Brand On Platform (FY 2021A) (4) 80% 70% 60% 50% 40% 30% 20% 10% 0% 72% Grove Brands 44% Third-Party Brands DTC revenue growth rates on Grove platform only indexed to 2017 revenue Gross product margin is defined as gross revenue (excluding discounts, returns and other adjustments to revenue) less product costs (excluding clearance, damages, shrink, inventory reserves, and other charges to cost of goods sold) 278
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