Grove Investor Presentation Deck
WE RELEASE >5X THE NUMBER OF SKUs...
New SKUs Launched Per Year
Grove
COLLABORATIVE
Traditional CPG
Material Innovation Advantage + Results
Grove
COLLABORATIVE
... ON A TIMELINE THAT IS UP TO
6 X FASTER
Time to Launch
Traditional CPG
~30"
3-6 months
Notes:
I.
In 2020, based Clorox's 2020 Annual Report on Form 10-K
2.
Based on management estimates
3.
4.
160
(2)
~18 months
30x
20x
10x
Ox
Net Revenue Growth: Grove
Brands Vs. Third Party
Brands on Platform (3)
(Indexed To 2017)
-Grove Brands
-Third-Party Brands
2021
-30x growth
in Grove
brands net
revenue
since 2017
8x growth in
third-party
brands net
revenue
since 2017
Gross Product Margin By Brand
On Platform
(FY 2021A) (4)
80%
70%
60%
50%
40%
30%
20%
10%
0%
72%
Grove Brands
44%
Third-Party Brands
DTC revenue growth rates on Grove platform only indexed to 2017 revenue
Gross product margin is defined as gross revenue (excluding discounts, returns and other adjustments to revenue) less product costs (excluding clearance, damages, shrink, inventory reserves, and other
charges to cost of goods sold)
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