Grove SPAC Presentation Deck

Every Cohort Is More Valuable than the Last Note: I. Excludes VIP and shipping: Through July 2021 cohorts $300 $200 $100 $0 -2015 O AVERAGE CUMULATIVE REVENUE / CUSTOMER (¹) 2016 (2015-2021YTD) 3 6 9 12 15 18 21 24 27 30 33 36 39 42 45 48 51 54 57 60 63 66 69 72 75 2017 Despite COVID-19 pandemic, 2021 cohorts are as strong as 2020 cohorts on a revenue basis. Even better on a GM basis Months Since Sign Up -2018 -2019 2020 -2021 37 8

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