Q4 ‘20 Earnings Supplemental Presentation
Other 2020 Highlights and Subsequent Events
Despite a challenging cinema advertising marketplace in 2020, the Company made significant progress on key initiatives.
Upgraded our planning, proposal and inventory tracking system to achieve a more seamless digital buying experience
required by today's media buyers
Implemented a new planning, proposal and inventory tracking system in January of 2021. The new system is expected to improve the quality
of our in-theater advertising product and increase the efficiency of inventory placement by reducing lead times and making it easier for
advertisers to buy our product. The system also replaced many of our internally developed systems and is expected to reduce our operating
overhead by approximately $1.2 million per year from 2019 levels, which had already incorporated changes made since 2018 in anticipation
of the implementation amounting to annual overhead savings of approximately $6.8 million.
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Continued investment in creating digital entertainment products and digital ad inventory
Launched Noovie Trivia, a new app, that now unites all of our popular movie trivia games into one place, and improved Noovie.com by
adding industry leading web page and content loading times, content distribution and syndication capabilities and a performance and
viewability enhancing redesign.
Accelerated the growth of our 1st and 2nd party consumer databases
Total first- and second-party data sets for our digital platform are over 170 million as of December 31, 2020, up from 106 million a year ago.
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NCM
NATIONAL CINEMEDIA
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