SmileDirectClub Investor Presentation Deck
Multiple avenues to achieve outsized growth.
Growth Platforms
Channel/
Product
Growth Drivers
smile
DIRECT
CLUB
Organic Volume
Growth and
Footprint
Expansion
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✓ Grow through organic
customer penetration
with normalizing
economic backdrop
✓ Continue to focus
marketing efforts to
enhance brand
awareness and adoption
Strategic and disciplined
SmileShop expansion in
targeted markets and
within dental offices
Retail
Partnerships and
Adjacent Product
Expansion
smile
Sert
Selling is contagious
✓ Expand LTV through
additional oral care and
ancillary products
✓ Retainers
✓ Whitening
treatments
✓ Oral care products
Expand key retail
partnership with Walmart
and others, that serves
as potential on-ramps to
expand brand
awareness
SmileMaker make
it easier to get
started
✓ Leverage our growing
innovation portfolio to
launch new products,
features and services
✓ Increase sales
conversion and
customer access to drive
revenue growth
Successfully
Target Higher
Income Consumers
✓ Sell to higher income
customer and teen
segments
✓Grow our professional
channel the Partner
Network using Care+
✓ Continuing to move
upstream by adding
premium features,
services, and experience
through Care+
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