Boqii Holding IPO Presentation Deck
Company Overview
Impact on the
Chinese Pet Industry
- Connecting China's fast-growing "1st
generation" pet parents
• Cooperation with 15,000+ physical
pet stores and pet hospitals
. Covering 250+ cities in China
• Covering-570 brands
Omni-channel
Distribution Platform
. Self-operated channels: Boqil Mali/ Boqil
APP/Mini Program
• Third-party channel: Tmall / JD / PDD/TikTok
• Offline: Pet stores / pet hospitals
• 17,853 SkUs
GMV of RMB1,558 mm in FY2020²
App &
Website
b.Aii
POP
Store
Mini-
Program
Store
SaaS
Note: (1) As of Jun 30, 2020; (2) Fatal yaranded Mar 31, 2000; (3) The nine months ended Dec 31, 2010 (4) As of December 31, 2010
#1 Pet-focused Eco-platform
Satisfying the Demands of
Retail Customers
. Covering the full spectrum of pet industry
value chain
Delivered more than 43.2 million online
orders since inception
Acquired invested in the value chain:
#1 Pet-focused Online Community
in China with Extensive Content
. Offering extensive content on APP/PC/
HTML5
. 23.0 mm registered users
• MAU of 3.5 mm³
. Share contents and improve interaction
experience with short videos, live
streams, articles, and photographs
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