Investor Presentation (2Q2016)
Retail Banking Strategies
Efficient financial center network with effective staff management and
technology utilization supported by centralized, low-cost back office
functions
➤ Full suite of treasury management products, including international
services, and enhanced wire and lockbox capabilities
Transitioning financial center personnel from transaction-based to sales-
based activity
Full integration of CRM system to ensure relationship building and referrals
▪ Centers in key markets have bankers licensed to offer investment products
Majority of center managers have completed or are enrolled in our Business
Banking Academy program
Strong growth in securities sales, business banking loans, and e-banking fees
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➤ Continuous reviews for financial center optimization
Technology deployments and an omni-channel distribution model
▪ Since 2012, closed nine offices, downsized five, and opened three new offices
in more attractive markets
Note: location data as of 3/31/2016
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