Peloton Start Up Pitch Deck
RECAP
1. Convenience & efficiency (24/7 with a 2 minute commute)
Being able to workout when & how you want in a way that fits around
your life
2. The bike itself (Premium design, state-of-the-art tech)
Fully justifying the cost and then some. In fact, it's amazing value for
what you get out of it. Potential buyers will have no point of reference
except our advertising/promotions so we need to make it sing.
3. Variety of class
Being able to change your workouts resonates well in research. No
matter your time limits/ goals/ music preferences/ attitude, there is
always a class and instructor that suits you.
4. The instructors (Best-in-class, motivational and inclusive)
Along with the bike we see this as our most important asset. Ultimately,
our instructors begin to have a "celebrity status" amongst their riders/
followers because of their aspirational attitude, look, and captivating
quality of their workout.
5. Live performance metrics (Emertainment & results)
Our target - Serious About Fitness are more likely to stay committed
and 'show up' knowing they can track their progress.
6. Community
Shared experiences are hugely popular and research shows people are
more motivated/accountable / fulfilled when they work out together,
with friends and in shared spaces.View entire presentation