a16z Podcast Market Overview

Pandora: Relatively new to podcasts Launched Podcasts on Pandora in December 2018 (mobile only) Pandora audience: O 75.9M active users in 2018, down from 76.3M in the previous year. 6M paying subscribers (Premium launched Mar. 2017) O According to Apptopia, 64.4M MAUs in Feb '19 on mobile (where Podcasts are available) Podcasts on Pandora: O Over 400 podcasts available at launch, with over 100,000 episodes across a wide variety of genres including News, True Crime, Sports, Comedy, Music, Business, Technology, Entertainment, Kids, Health and Science "We think we can expand our audience by bringing people in to listen to a certain podcast and keeping them on the platform with the music we have. Over time, profit margins would grow because podcasts cost less than music." - Roger Lynch, CEO "Music will continue to be the core of Pandora," Lynch said. The company is instead looking to broaden its offering to retain existing users and regain the trust of those who have left in the past. (Variety) Exclusive streaming partner of Serial for season 2 (in other words, not streamed on Spotify). Reportedly paid a ton for this. O O Source: Pandora blog © 2019 - Andreessen Horowitz all p SERIAL FRES AIR 9:41 AM Top Podcasts Check out the most popular podcast on Pandora right now npr Podcasts G Recommended For You View all > P TAL DAIL Jenny Han Wait Wait... Don't Tell Mel Episode-Sep 8, 2018 npr Planet Money up first Up First NPR Podcast 5 Episodes npr РФР culture 23

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