AMC Investor Day Presentation Deck

5 Optimized Pricing Optimized pricing drives demand during off-peak periods and enhances monetization in peak situations Existing Initiatives amc Future Initiatives ICEE Jarene Discount Tuesdays DISCOUNT TUESDAYS Stabs MEMBER EXCLUSINT THE END Drive Traffic on Low Utilization Days Via Price Tentpole Pricing Optimize Pricing for High Demand Movies 00 0000 Weekend Surcharge 8888 888 SCREEN 888 8888 Experiential Enhancements 8888 Optimize Pricing for Popular Zone Pricing Weekend Screenings Optimize Pricing by Seat Location 48

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