Grove Results Presentation Deck
Q3 Fiscal 2022 • Financial Highlights
2,000
1,500
1,000
500
0
1,672
Q3-2021
DTC TOTAL ORDERS (K)
1,507
Q4-2021
1,558
Q1-2022
1,315
Q2-2022
1,242
Q3-2022
DTC Total orders were down 26% year-over-year due to
a decrease in active customers, along with the decrease
in direct advertising spend in early 2022 as the company
focuses on profitability, resulting in fewer new and
existing customer orders.
2
1.5
1
0.5
0
1.71
DTC ACTIVE CUSTOMERS (M)
Q3-2021
1.64
Q4-2021
1.65
Q1-2022
1.56
Q2-2022
1.46
Q3-2022
ooo
DTC Active customers were down 15% year-over-year
following COVID-related_tailwinds in 2021. Similar to
orders, the reduction of customer acquisition spend also
contributed to this decline as the company shifts its
focus to profitability.
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