Grove Results Presentation Deck slide image

Grove Results Presentation Deck

Q3 Fiscal 2022 • Financial Highlights 2,000 1,500 1,000 500 0 1,672 Q3-2021 DTC TOTAL ORDERS (K) 1,507 Q4-2021 1,558 Q1-2022 1,315 Q2-2022 1,242 Q3-2022 DTC Total orders were down 26% year-over-year due to a decrease in active customers, along with the decrease in direct advertising spend in early 2022 as the company focuses on profitability, resulting in fewer new and existing customer orders. 2 1.5 1 0.5 0 1.71 DTC ACTIVE CUSTOMERS (M) Q3-2021 1.64 Q4-2021 1.65 Q1-2022 1.56 Q2-2022 1.46 Q3-2022 ooo DTC Active customers were down 15% year-over-year following COVID-related_tailwinds in 2021. Similar to orders, the reduction of customer acquisition spend also contributed to this decline as the company shifts its focus to profitability. 12
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