Zegna SPAC Presentation Deck

1.3 What makes Ermenegildo Zegna Group different A GLOBAL GROUP AND PIONEER IN CHINA Zegna Group presence in Greater China Zegna Group 2021E Apparel & Accessories revenue¹ split by region (€m) Rest of APAC 9% Americas 15% EMEA 25% Global Personal Luxury Goods Market in 2021E (€bn) €250-295bn €1,041m¹ Greater China 23-26% Ermenegildo Zegna Group Greater China 51% 1990s Launched in China In the medium term 104 DOS footprint in Greater China² ~2x larger penetration in Greater China vs. the market Chinese consumers will represent 46-48% of the global personal luxury goods market in 2025E5 97% 50% Zegna brand performance in China vs. Selected Peers³ Brand Awareness 97% 49% 96% 43% 86% Ermenegildo Zegna 92% Gen Z awareness 86% Millennials awareness 73% Net Promoter Score4 41% Ermenegildo Zegna 38% 72% 22% 71% 22% Notes: Sources: Management estimates as of Jun-21 for 2021E Zegna business plan, global market estimates and respective split by geography; Kantar 2021 Survey for brand awareness and NPS scores, 1. Based on Zegna Branded Products and Thom Browne Segment, excluding Textile & Strategic Alliances 2. Estimated number of Zegna and Thom Browne DOS at 2021 year-end 3. Selected peers only, including Gucci, Hermès, Louis Vuitton, Moncler, Brunello Cucinelli and Loro Piana 4. % resulting from subtracting the % of brand detractors from the % of brand promoters. Brand promoters and detractors are determined through a survey measuring on a scale from 0 to 10 how likely a consumer is to recommend a brand to a friend or a colleague (from 0 to 6 is a detractor; from 9 to 10 is a promoter) 5. Based on Bain-Altagamma worldwide luxury market monitor, 2020 edition; Chinese consumers demand over both purchases at home and travel CONFIDENTIAL 16

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