a16z Podcast Market Overview

Top 10 Podcast Publishers - a quarter of unique streams/downloads is NPR podcasts RANK 1 2 3 4 5 6 7 8 9 10 PODCAST PUBLISHER NPR iHeartRadio PRX Wondery New York Times WNYC Studios This American Life/Serial Barstool Sports ESPN Daily Wire PODCAST INDUSTRY RANKING HIGHLIGHTS TOP 10 PODCAST PUBLISHERS US AUDIENCE: MARCH 2019 US UNIQUE MONTHLY AUDIENCE GLOBAL DOWNLOADS & STREAMS ACTIVE SHOWS 175,279,000 18,685,000 17,537,000 164,767,000 7,956,000 69,752,000 7,840,000 54,738,000 7,130,000 61,180,000 5,536,000 32,892,000 5,485,000 28,116,000 5,342,000 39,680,000 4,463,000 42,381,000 3,534,000 31,732,000 Source: Podtrac Analytics, March 2019, accessed May 2019. Unique monthly audience © 2019 - Andreessen Horowitz 49 170 70 67 10 55 3 38 61 5 Shows Include: • How I Built This, Planet Money, Hidden Brain • HowStuffWorks, Sleuth, Spit, Business Unusual with Barbara Corcoran • Dirty John, Dr. Death, American History Tellers, Business Wars, Hollywood & Crime and Gladiator • Radiolab, Death, Sex & Money, Snap Judgment, Here's the Thing with Alec • Pardon My Take, KFC Radio, The Pat McAfee Show, Spittin' Chiclets • Ben Shapiro Show, Andrew Klavan Show, The Michael Knowles Show, The Matt Walsh Show 32

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