Zegna Investor Presentation Deck
3. The Thom Browne factor
HOW WE WILL GROW THE THOM BROWNE BRAND
Womenswear
& Accessories
. Continue the successful
development of our
product strategies with
further growth in
Womenswear and
Accessories
"Thomness"
• Continue to play a unique
expression of classic/highly
creative, tailoring/sportswear,
modernity/mid-century
inspired and most importantly
catering to very wide range of
clients
THOM BROWNE.
NEW YORK
NEW TURK
Expansion
of clients
• Pursue a very significant
expansion of clients,
without losing the current
very loyal and significant
client base
• Customer Value
Management program
DTC growth
• Continue to build most of the
growth in DTC, both in retail
and very successful e-
business through various
platforms
Brand awareness
• Expand significantly
brand awareness and
customer base
Wholesale
• Maintain wholesale with
limited volume to use as
platform for global visibility
and awareness
Source: Company information:
CONFIDENTIAL
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