Honest IPO Presentation Deck
STRONG, IN-HOUSE PRODUCT DEVELOPMENT CAPABILITIES
POWER OUR INNOVATION
IN-HOUSE R&D LAB & TEAM
. Created the Honest Standard
• Saw the need to develop internally
• Identified the right people
• Built out 3 labs in 3 years
Safety, sustainability, design and
performance are top of mind
DEVELOPMENT PROCESS STARTS WITH THE CONSUMER
Ingredient & Material
Assessment
Carefully Selecting and
Choosing What to Include and
Exclude
Label Transparency
Empowering Consumers to
Make the Right Choices
2
5
Testing & Validation
Safety, Efficacy and Integrity
Production
Commitment to Quality
Notes:
1. Only includes sales from new products and excludes sales from new prints, multi-packs, sizes, etc. PROVEN LIFESTYLE BRAND PRODUCT DEVELOPMENT
Packaging
Improved Use of
Environmentally Friendly
Materials
Ongoing Evaluation &
Consumer Feedback
Our Products Are Driven by Proprietary Technology and a Relentlessly Focused Innovation Team
MARKETING
Continuously Learning,
Innovating and Evolving
OMNICHANNEL
No-listTM of
2,500+
banned
ingredients
8% of revenue
generated
from new
products
introduced in
2020 (¹)
INFRASTRUCTURE
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