Allbirds Restructuring Presentation Deck
November 2023
Extensive Consumer Insights Work
Informing Our Strategies(¹)
NPS one of the highest in peer group
Strong brand loyalty and satisfaction rates
Opportunity to improve conversion with
female customers who generally have higher
awareness than men, but lower purchase
consideration
allbirds
Sharply defined a new consumer segment,
coined "Changemaker"
Desire for products that fit with an active
lifestyle
(1) Based on a survey of -2,000 consumers, commissioned by Allbirds and conducted by Boston Consulting
Group in January 2023
96% of shoppers would consider
purchasing from Allbirds again
Core customer is
35-45 and skews female
Active lifestyle,
adventurous
and world traveler
Partial to premium products
and brands
Ceace
Strategic Transformation Plan
66.
3 reasons customers
recommend Allbirds:
Quality, Comfort, Design
Cares about the environment and
making a positive impact
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