Zegna Investor Presentation Deck

2.C Focus on Zegna ZEGNA BELONGS TO TODAY ATTRACTING NEW CUSTOMERS Key KPIs PARER BILLIG F TIME DWYANE WADE GABRIELLE UNION SHE THE 100 MOST INFLUENTIAL PEOPLE Zegna The ZEGNA X FEAR OF GOD collaboration - Some data points on a successful recent initiative Collection revenues split Best selling items Organic reach of 100 million users Acquired 15,000 new younger Fear Of God users aged 18-34 FEAR OF GOD EXCLUSIVELY FOR Ermenegildo Zegna By channel¹ (%) OFFLINE 62% ONLINE 38% EMEA 10% AMERICAS 18% By region (%) ¹ REST OF APAC 10% GREATER CHINA 62% By customer base (%) EXISTING CUSTOMERS (AOV² €1,800) 12% NEW CUSTOMERS (AOV² €1,000) 88% Ermenegildo Zegna FEAR OF GOD Sold out after 2 days Sources: Company information Note: 1. Refers to DTC only 2. Stands for "Average Order Value" CONFIDENTIAL 23

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