Etsy Mergers and Acquisitions Presentation Deck
Depop extends our market opportunity further into the high frequency
apparel sector...
Apparel
Homewares &
Home Furnishings
Beauty & Personal
Care
Jewelry & Personal
Accessories
Craft Supplies
Paper & Party
Supplies
SO
Etsy's Retail TAM¹
$200
$400
$600
$800
$1.7T
6 core geographies outlined in 2019
Across all relevant retail categories (including
fashion/ apparel)¹
Apparel is the single largest category within
ecommerce with a $364B TAM growing at a
projected 9% CAGR to reach an estimated
$543B in 2025²
Apparel is widely considered a high
frequency category that we believe can build
the foundation for customer habituation
¹Sources: Euromonitor (2018), Assoc. for Creative Ind. (Jan 2018), Art Basel (2018), Hiscox (2018), IBIS, Etsy Consumer Survey. Note that India, Etsy's newest core geography, was not
included when this TAM was calculated in 2019
2Source: Euromonitor
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