Allbirds Investor Presentation Deck

INVESTOR OVERVIEW Raise Brand Awareness and Affinity Through a Multi-Channel Marketing Approach Word-of-mouth Our early adopters told our story to their friends and raved about us on their social media channels allbirds Dear Mr. Bezos, yana We recently saw a product Amazon makes and sells that is strikingly similar to our Wool Runner. Last week, we were asked by Christiane Amanpour about this, and whether we'd been in touch to make sure that you are aware of our open-sourced, sustainable technologies and their applicability to your product. The prompt felt fair, and we hope this reaches you We are flattered at the similarities that your private label shoe shares with ours, but hoped the commonalities would include these environmentally friendly materials as well. Alas, we're here to help. As we've done with over 100 other brands who were interested in implementing our renewable materials into their products, including direct competitors, we want to give you the components that would make this shoe not just look like ours, but also match our approach to sustainability In partnership with Braskem, we successfully created the world's first gres sustainable version of the foam used on the bottoms of sneakers igious materials. B Thought Leadership Our transparent communication and bold thought leadership establishes trust with our customers, allowing us to educate and empower Meaningful Partnerships Partnerships allow us to engage customers at the edges of our brand territory albirds TV & Other Media Our TV creative approach is inspirational, irreverent, unassuming, and relays our products' natural materials benefits Community Deepening relationships with consumers through Allgood Collective (AGC) community of individuals We have a highly considered, creative and insight-led approach to delivery impactful communications that drive growth and build brand equity Digital & Performance Marketing Diversifying from traditional social media into podcasts, out-of- home, theatre, and community and retail marketing 20

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