a16z Podcast Market Overview

Listeners are generally educated (30% graduate degrees), millennials (44%), and slightly more than half are male (though gap is closing!) HIGH SCHOOL OR LESS 15% SOME COLLEGE 27% GRADUATE DEGREE 30% EDUCATION LEVEL of monthly listeners BACHELOR'S DEGREE 27% GEN X (AGE 35-54) 33% BABY BOOMERS (AGE 55+) 16% Source: Edison Research and Triton Digital, "The Podcast Consumer", 2017. Graphs from Visual Capitalist © 2019 - Andreessen Horowitz MILLENIALS (AGE 18-34) 44% AGE of monthly listeners GEN Z (AGE 12-17) 7% FEMALE 44% GENDER of monthly listeners MALE 56% 7

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