Snap Inc Investor Presentation Deck

Snap Inc. The Snapchat Generation Millennials Largest Generation in US History¹ They're expected to drive over half of the increase in expenditure growth over the next decade. ² 1. Census Bureau. 2. Fundstrat, commissioned by Snap Inc. 2019. 3. Cassandra an Engine Company. Generational Spend Research Q1'19. Gen Z $323 Billion in Direct Buying Power $1.2 Trillion in Indirect Purchasing Power³ Still developing brand loyalty, which is attractive for advertisers who focus on lifetime value. Together, these generations have over $1 trillion in direct spending power.³ 9

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