Honest Investor Presentation Deck

GROWING AWARENESS, HOUSEHOLD PENETRATION AND ACV Brand Awareness: Among diaper users, current unaided brand awareness increased to 29% (up from 25% in Q1 2021) (¹) Household Penetration: Increased to 5% in FY 2021, an increase of 2.7M new households over the last two years (2) ACV: Represents significant opportunity with 49% today up from 22% in 2018 (¹) ● ● ● BRAND AWARENESS 25% Q1 2021 29% Q1 2022 Source: 1. Third Party Consumer Data as of 2/1/2022 2. Third Party Data as of 12/31/2021 HOUSEHOLD PENETRATION 3% 2019 5% 2021 22% 2018 ACV 49% 2021 7

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