Missfresh Investor Day Presentation Deck
3
We Rapidly Expand our Intelligent Fresh Market Business Nationwide
Targeting Untapped Cost Efficient Traffic of Massive Scale
Attraction of fresh markets
Number of
China's fresh
markets
-40k
5
优鲜
China's
Grocery sold
via fresh
markets²
>RMB 3Trn
(>US$0.5trn)
✓ Product variety: 8,000+ SKUS
High purchase frequency: ~15 times per
person per month
✓Low-cost traffic channel
Fresh market
as % of
China's fresh
produce¹
56.0%
Industry pain-points
* Highly fragmented
* Lacking digitalization and
online sales channel
又好又快
Beijing
Baoding
Xian
Mianyang
Zigong
Have Contracted with 73 Fresh Markets and Operating 52 of them³
1 Contracted
1 in operation
1 Contracted
1 in operation
Yunfu
4 Contracted
4 in operation
1 Contracted
1 Contracted
12 Contracted
Chongqing 1 Contracted
8 Contracted
8 in operation
Dongguan
Source: iResearch
Note: 1 China's intelligent fresh market size in terms of GMV; 2 In 2020; ³ As of Sep
1 Contracted
1 in operation
Shenzhen
1 Contracted
Tangshan
Qingdao
Huangshan
Xuzhou
Yancheng
Changshu
Shanghai
Hefei
Xuancheng
12 Contracted
10 in operation
1 Contracted
1 in operation
6 Contracted
6 in operation
6 Contracted
6 in operation
2 Contracted
2 in operation
13 Contracted
10 in operation
1 Contracted
1 in operation
1 Contracted
1 in operation
13View entire presentation