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THE 30 BEST ADS OF 2021
In a year of uncertainty, these are the 30 commercials and
brand moves that stood out from the pack
By Ann-Christine Diaz, Alexandra Jardine and Parker Herren. Published on December 16, 2021.
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16. Petco: It's What We'd Want If We Were Pets
Agency: Droga5
Petco made a brave and interesting move in 2021. It became a "health
and wellness" company for pets. To announce that shift, it debuted a
fun campaign out of Droga5 that imagined pets as people discussing
the company's range of services. As well as cleverly matching the
humans at a snobby cocktail party to their animal counterparts, the
campaign skilfully illustrated the retailer's new brand direction. A later
spot focused on the mental health of pets as their owners went back to
the office.
Read: Petco ad highlights mental health of pets
Also: Scented pawprints lead dogs to Petco's new storeView entire presentation