Wix Results Presentation Deck

Non-GAAP Financial Results in 000s Collections Revenues Non-GAAP Gross Profit Gross Margin% Non-GAAP R&D expenses 2016 $ 342,069 290,103 246,614 85% 87,570 30% 151,759 52% 44% 19,814 7% (12,530) (4%) (14,817) Non-GAAP items exclude the impact of stock based compensation expense, amortization of intangibles, withdrawn secondary expenses and acquisition-related expenses WIX.com % of revenues Non-GAAP S&M expenses % of revenues % of collections Non-GAAP G&A Expenses % of revenues Non-GAAP Operating Loss % of revenues 2016 Q2 2017 Q2 2014 $ 81,453 $ 117,121 $ 171,255 68,730 58,187 85% 141.841 116,738 103,522 87,232 84% 29,165 82% 51,121 21,392 31% 28% 36% 34,854 46,176 95,173 51% 45% 67% 43% 39% 56% 4,921 8,375 11,567 7% 8% 3,516 3% 8% (41,123) (2,980) (4%) (29%) (3,713) (40,246) Non-GAAP Net Loss Full Year 2015 $ 241,687 203,518 169,901 83% 67,977 33% 116,732 57% 48% 14,458 7% (29,266) (14%) (31,354) (185) 17

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