Adobe Mergers and Acquisitions Presentation Deck
First Principles for Integration Planning
Decisions & Behavior Guidelines
Maintaining sales & revenue momentum is
the single most critical priority
Operational efficiency and opex is the second
most important objective, but should not
interfere with sales & revenue momentum
Where possible, build a stronger company via
infusion of new talent and adoption of more
effective processes
▪ Honor customer and partner relationships &
commitments wherever possible
All employees will be treated with respect &
dignity throughout the process
A+ 0
Adobe
macromedia
Decision Making
Functional sponsors are
responsible for:
▪ Approving decisions
for their functional
areas
Resolving cross-
functional issues with
other functional
sponsors
Escalating issues to
Bruce & Shantanu, if
necessary
Adobe Systems Coandential & Macromedia CondentialView entire presentation