Imperial Brands Investor Day Presentation Deck

Investment to support new ways of working: restructuring costs Restructuring Cash Costs 84| Phasing Specific, time-bound restructuring programme to deliver the new ways of working and efficiencies One-off costs of reshaping business to support the new strategy Programme excludes factory closures Treated as an adjusting item to support comparison of performance over time FY21 FY22 FY23 £45 - £50m £155 £180m £45 - £50m IMPERIAL BRANDS Associated non-cash restructuring P&L charges of c. £150m Total cash costs of c. £245m-£275m

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