a16z Podcast Market Overview

iHeartRadio Snapshot Description: iHeartRadio, whose primary business is terrestrial radio broadcasting, has partnerships with major podcast publishers and distributes more than 20,000 podcasts including those from NPR, WNYC, ESPN and Gimlet. More than 95% of Apple's top 200 podcasts are available via the iHeart app and 12 of the top 200 on the iTunes chart are produced by iHeart. Parent company iHeartMedia filed to operate under Chapter 11 bankruptcy, dealing with a debt load in excess of $20 billion in March 2018 Audience (not podcast-specific) 250M monthly active listener (across all media properties, includes 858 radio stations) 120M registered users on iHeartRadio app Content Library iHeart is the 2nd largest publisher of podcasts, after NPR, with 750 original podcasts like Bobby Bones, Elvis Duran, Big Boy and "The Breakfast Club" In 2018, acquired Stuff Media, which produces 25 podcast shows, for $55M. "Stuff You Should Know" is first podcast ever to surpass 500M DL Top iHeartRadio Podcasts: Monster - The Zodiac Killer, The Ron Burgundy Show, HowStuffWorks, Family Secrets Includes topical programming intended to be consumed that day and evergreen content Source: Forbes, Inside Radio © 2019 - Andreessen Horowitz 9:41 Verizon Browse RON BURGUNDY The Ron... Will Ferrell.... POPULAR PODCASTS MONSTER TELE INSIDE CON 4:46 PM Podcasts TOPICS Monster From Tend.. FEATURED PODCASTS For You Your Library Your Podcasts all 7 88% ((9)) Radio: ROGAN THE JOE Inside Conan: An Im... Conan writers Mike Sweeney and Jessie G... APERIEN The Joe... Joe Rogan'... Playlists Ann I am BR Podcasts 25

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