Hypebeast Results Presentation Deck

HK$ Hypebeast Ltd. 150.HK Improvements in Product Curation, Streamlined E-Commerce & Retail Operations, Margins Improve to 45% 150M 100M 50M OM HYPEBEAST 100M 51M 1H18/19 139M 62M 1H19/20 E-Commerce & Retail Revenues 113M 41M 1H20/21 114M Six months ended 30 September 2021, 1H2022 Interim Financial Report 51M 1H21/22 E-Commerce & Retail Gross Profit Curate & Improve Product Offering HK$1,930 HK$1,050 Average Order Value¹ Average Unit Value² 8% vs 1H2021 8% vs 1H2021 Customers' willingness to spend on our curated and high quality products Develop "User- Customer" Funnel 479K No. Of Unique Visitors from Hypebeast Websites to HBX 159% vs 1H2021 Conversion of Hypebeast users to "user- customer" on HBX platform 1. Average order value = Total sales / total number of order during the period 2. Average unit value = Total retail price of products sold / number of sold products | 5

View entire presentation