Imperial Brands Investor Day Presentation Deck

Combustibles: value creation model remains strong with reliable profit growth and high cash returns ● Tobacco value creation model still robust Affordability is good supporting continued pricing power Strong brand loyalty Regulatory risks ongoing but are manageable Transition to NGP is happening but at a modest pace 19 Capital Markets Day | 27 January 2021 IMPERIAL BRANDS News Winston West KOL L&B GAULOISES Davidoff J CIGARETTES JOHN PLAYER PARKER SPECIAL PS- RIZLA+ SIMPSON

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